Growth Projects

“Maximize your growth through innovation and bridge the gap between expected and actual performance”.

Every organization needs to find new avenues for growth. But to grow, you need to assume an offensive posture on the market, not reactive just to defend market share. And your weapon is innovation and the way you use it to build new offers and business models:

1)       Disruptive innovation: using a new business model to create new markets;

2)       Radical innovation: using a new product category to attack existent markets:

- where the company is already a player;

- new to the company (not yet a player);

All types of innovation hold high value potential but each one of these approaches has a different mindset, time frame and action plan. Radical innovation is about extracting value from the core, expanding competitive advantage from existing business model in near and medium-term. Disruptive innovation is about long-term growth.

Nevertheless, we usually see unhealthy tension between core fortification (incremental innovation) and new opportunity exploration (radical and disruptive innovation). This is because organizations have little experience and expertise on running radical and disruptive innovation projects. They, very logically, optimize their staffing and operations around doing things well on their markets using their proven business models and offers, rather than around inventing new things to do. To dedicate a portion of an existing team to innovation is a temporary solution at best as it creates a daily tension between focusing on the demands of the core business or on the innovation activities. And more than that: as innovation needs a completely different set of processes and values to be used, the organization’s strong capabilities on their core business define its disabilities when the same team needs to apply them. They simply cannot do it.

So it is understandable that they need outside help when the time comes to new growth projects.

We have deep domain expertise on the introduction of new offers and business models and in general, enhance longer-term innovation process. This way your team could be focused in satisfying the demands needed to support and improve the efficiency and competitiveness of today’s business while we help you to stretch and enhance your growth, boosting success rates.

The fundamental engines of our approach are:

- Outcome Driven Innovation methodology to uncover markets dynamics and the performance metrics that are most important in a given moment;

- Innovation Platforms that leverage a bundle of competencies and assets and provide a roadmap for innovation;

- User Centric Innovation that includes co-developing, immersive research and prototyping, bringing the user/non-user into the business, creating value for both.
 
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