Ideas that build solutions

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Jornal de Negócios (17-12-2009)

Inogate tests every day, in-house, the innovation management platform that also commercializes (weWant2).

Internally, this is the vehicle to launch several creativity challenges. One of the challenges that originated important results to the company was the one that asked employees ideas on how to use the “weWant2” platform for other uses.

That was how a new vertical solution for Trade Marketing was born, the “MarketingActivator”, for managing product activation. Mariana Pimentel, Inogate’s VP Business Development, explains how this is just one successful example and refers others.

You can download the original news in Portuguese.