Why Innovate?

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OJE (20-04-2009)

Why are we still afraid of change? Why it is difficult to index Key Performance Indicators to innovation success? Why it is difficult to transform a group of good ideas into successful products?

Innovation is seen as a fundamental element for the strength and long time survival of the company. Lets analyze some evidences:  the market is dynamic, it is in constant mutation and exists based on change. The crisis appears without notice and shows that only the better adaptable and with wider range of options can survive. It is impossible to become neutral in relation to innovation.

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